Why I’m launching The Agent Advantage

For two and a half years running THE AI ADVANTAGE, I’ve trained thousands of people across hundreds of companies. I’ve had amazing feedback, and saying that doesn’t come easy for someone as reluctant as me.

But I hate hype. And the AI world is absolutely full of it.

Agents have been the topic du jour for the best part of two years. I’ve known for a while that I’d eventually need to build a course giving people the same confidence and practical grounding in agentic AI that THE AI ADVANTAGE has given my clients when it comes to LLMs. But until recently, the hype had created a significant gap between what agents promised and what they could actually deliver.

I’ve believed for a while that agents hadn’t yet had their ‘ChatGPT Moment’: that scary/exciting point when the technology finally begins to deliver on its promise.

Until now. And, like I say, dear reader: I don’t hype things.

Why now?

Over the last couple of days, after some time away doing business planning, I set about trying to build myself a CRM.

I'd been putting it off for months. I'm a one-person operation and I know where my data lives. New prospects tracked in one doc, contacts elsewhere. All very manual, and messy, but functional. The idea of consolidating it all, migrating it somewhere new AND then maintaining a CRM on top of everything else? Not exactly top of the priority list.

So I started a project to figure out how I might sort this.

I've been using Claude Cowork since it arrived earlier this year, dipping in and out, but never quite going all in. This time, I did.

I described my goal: consolidate contact data across sources into a single set, cross-reference them for additional contacts at the same organisations, then pull it all into a spreadsheet.

Cowork cracked on with a fairly complex task. A bit of back and forth later, a consolidated contact list came back. That alone would've taken me a couple of days.

Job done? My curiosity was just getting started.

Why stop there? Could the agent keep scraping those scrapy sources and update the data every couple of days? Done. Cross-reference LinkedIn to make sure I'm connected with everyone on the list? Done. And hang on: I've got agentic coding tools on my computer. Could the same tool that had been working on the data go and instruct another agent to actually build the CRM, rather than me taking out yet another SaaS subscription? Done.

Every task I threw at my agents came back done. Not in a "this'd make a nice demo" way. In a "crikey, what could companies do if they knew how to harness this?" way.

And at that moment, I started plotting the course.

THE AI ADVANTAGE still stands. So many companies are still struggling to get the most out of LLM tools, and there are huge gains left on the table. But THE AGENT ADVANTAGE builds on that foundation and takes things to a different level entirely.

Like I say: I don't hype things and I don't follow trends. My clients trust me, and that's something I take seriously. But I think this is genuinely the most exciting moment in AI since ChatGPT first arrived.

If you want to get this advantage, get in touch. I'm taking bookings now. Let's have that chat, one-to-one.