Phil Birchenall Phil Birchenall

Dispatch for Claude Cowork: the AI that cracks on while you argue with your printer

There’s something slightly nuts about battling with an old-school printer while an AI quietly builds you a sales database in the background.

But that’s exactly what Claude Cowork’s new Dispatch feature opens up. You set the task, it cracks on with the work, and you carry on with your day. This isn’t just another AI tool. It’s a shift from “AI you talk to” to “AI that actually does things.”

There's something properly surreal about sitting at your desk on a Saturday lunchtime, typing orders to an AI that's quietly building you a sales database in the background, while simultaneously losing your mind at a printer.

But that's where we are. And I'm here for it.

Let me explain what's going on.

So, what’s Dispatch, then?

Dispatch is a brand new feature in Claude Cowork, and the headline is simple: it lets you message your computer to crack on with tasks, which it then performs autonomously on your behalf. If you’ve been following the OpenClaw hype, you’ll be familiar with the concept.

Rather than sitting there waiting for an AI to finish a job, you fire off your request from the Claude app on your phone, Cowork gets to work on your desktop machine, and you carry on with your day. When it's done, it's done. A bit like having a capable colleague you can delegate to, without having to hover over their shoulder.

Sounds deceptively simple. The implications are anything but.

My experiment: a sales database, built by barking orders

I've been testing Dispatch by asking it to pull together a comprehensive sales database for me. Not by fiddling with spreadsheets or cutting and pasting from various sources. Just telling it what I want, in plain English, and letting it get on with the graft.

And it's doing exactly that. In the background. Right now, as I type this.

I haven't had to babysit it. I haven't had to worry about whether it's doing what it said it would: it just is.

That's the bit that still catches me off guard, even after a few years deep in this stuff. The shift from "AI as a thing you talk to" to "AI as a thing that gets on with work" is quietly enormous.

Meanwhile, I'm fighting my wife's printer

Now, here's where it gets very human.

Whilst my newly Dispatch-powered Cowork is quietly and competently building my sales database, I have been waging a one-man war against the printer. My wife's. On a Saturday. At lunchtime. When I should probably be doing something else entirely.

I will spare you the details. Let's just say it involves drivers, a cable that may or may not be the right cable, ropey cartridges and at least one moment of genuine despair.

The irony is not lost on me. The AI: calm, systematic, productive. Me: none of those things.

What it does illustrate, I guess, is the point I keep making in my workshops. The goal isn't to replace human effort. It's to point AI at the stuff it's good at, so you can focus your attention where it's actually needed. Or, in my case, where it's needed because the printer won't sort itself out.

What does it mean for businesses?

Think about the tasks in your business that involve gathering, organising, or processing information. The ones that eat hours without requiring much judgement. The ones that sit on someone's to-do list for days because there's always something more pressing.

Dispatch is built for exactly those.

Imagine kicking off a research job first thing in the morning, getting on with client work, and finding the output waiting for you by lunch. No chasing. No watching a progress bar. Just results.

Or a weekly competitive scan. A summary of incoming enquiries. A first draft of a report. All set running in the background as a matter of routine, rather than an occasional scramble.

The businesses that'll get the most from this aren't necessarily the most technically sophisticated. They're the ones that sit down, think carefully about where their time goes, and ask: which of these could I just hand off?

That question alone is worth an afternoon. Preferably one not spent on printer drivers.

Fancy a chat about it?

If you're curious about what Dispatch and Cowork could do for your operations, I'm genuinely happy to dig into it with you. No agenda other than working out whether it's a good fit.

Interested? Let's have that chat, one-to-one.

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Phil Birchenall Phil Birchenall

Meet Izzy: the personalised AI maths tutor that could transform education

So, there I was, trying to help my 11-year-old daughter prepare for her SATs. That's a tricky time for any young student, the first time they'll feel the pressure of a formal examination, at a moment where they're about to transition from the comfortable world of primary education into life at secondary school, with all of the expectations that come with that move….

I was totally blown away by what ChatGPT was capable of when I used it to make a personalised AI Maths Tutor (called Izzy, more on that shortly) to help my daughter prepare for her exams. With a bit of thought, some well-written prompts and an open mind, I created something that was so good it changed so much of what I thought artificial intelligence could do, particularly around AI for learning. She smashed her exams, the story got picked up by Forbes and was featured in two best-selling books about AI in education. Suffice to say, I wasn’t expecting any of this…

So, there I was, trying to help my 11-year-old daughter, Daisy, prepare for her SATs exams. That's a tricky time for any young student, the first time they'll feel the pressure of a formal examination, at a moment where they're about to transition from the comfortable world of primary education into life at secondary school, with all of the expectations that come with that move. 

Watch a video of Izzy, the AI Maths Tutor in action.

Daisy's a bright kid: she takes after her mum. But, we'd been dealing with long-term illness at home, and she'd fallen behind in maths.

Maths Evolution: A Parent's Dilemma

I wanted to step up to the mark and help. So we spent time pouring over example papers to see where she had weaknesses: long division, squared and cubed numbers, written multiplication, percentages, dividing and adding fractions. From there, I planned to work with her on each subject area to bring her back up to the standard she should have been at by now. And I'm not a pushy parent, by the way!

We sat down to begin our revision sessions. That's when I realised the flaw in my plan. After watching my daughter attempted to solve the questions in her test paper, I heard my inner voice channel Mr Incredible...

"Why would they change math!?"



I'd been dabbling with ChatGPT3.5 out of professional curiosity and was already excited about how AI was finally set to 'have its moment' and achieve mass adoption.

But this particular maths conundrum just so happened to arrive on the same day as ChatGPT4. So now I had a real-life problem, rather than the random prompts I'd been throwing at the previous version, and a perfect test for the latest update.

I dug around online to find out how I might create a virtual maths tutor. I figured that if we could train an AI with relevant information about our needs, it could just work. And boy, did it work.

I found a video online, explaining how to train a chatbot to become a specialist personal trainer on any subject. From there, I wrote my own series of prompts to get ChatGPT working as Daisy’s own AI Maths Tutor. Eventually, I was happy with the prompt - which went something like this:

I want you to act as a personalised maths tutor for my daughter. Your name is Izzy, and you’re a golden cocker spaniel who loves helping kids with maths. Daisy is 11, based in the UK and she’s preparing for her SATs exams.

She’s a bright kid but consistently scores around 50% on the test papers she has been working on. As her tutor, you’ll focus on the UK Key Stage 2 maths curriculum. The areas we need to focus on are: long division, multiplying fractions, squared and cubed numbers.

Daisy absolutely loves dogs, and she likes having a laugh. Let’s do this over chat. Keep lessons fluid, but in essence, you’ll talk us through the theory and then give us test questions to work through. At times I will want to step in as Daisy’s parent, and you’ll give me progress reports on how she’s doing.

Et voila! The AI Maths Tutor was born.

The Birth of an AI Maths Tutor

In the prompt, I’d provided Daisy's age and the areas where she struggled in maths. We already had the list of weaknesses from when I'd analysed her test papers.

What I didn't want to do was to give Daisy a dry, boring experience so that learning felt like a chore. She's a bright kid with a love of language and a sharp sense of humour. Trust me, I've been on the receiving end of it enough times.

So things had to be engaging.

Laughter and Learning: Daisy's Journey with Izzy

I gave ChatGPT this information, telling it that she likes a good pun, gag, or one-liner to keep her motivated. 

I asked Daisy to give the tutor a name. "Izzy", she suggested. The AI didn't need to know this, but she loves dogs just as much as she loves a joke: Izzy is the name of our cocker spaniel puppy. They're as mad as each other.

With the virtual tutor responding to the name of a crazy dog, we gave Izzy a whirl. And what followed blew my mind.

Izzy introduced herself to Daisy and started the first session with this cracker of a gag:

"Why was the maths book sad? Because it had too many problems!"

...before launching into its first explanation of long division, one of the key areas of focus we'd identified needed improvement. And, just like that, Daisy was hooked by the perfect balance of learning and humour.

An actual screen grab of Izzy’s ‘first words’

Note the terrible dad joke…

We could have taken things further. For example, I could have asked the tutor to always feature dogs when explaining how to tackle a particular problem. I could have told the tutor she was indeed a mad cocker spaniel. And you know what, I still might, but I figured we'd better press on with some actual learning; otherwise, the whole exercise was at risk of being somewhat self-defeating. 

Embracing AI: A Vision for the Future of Education

The sessions with 'Izzy' were scarily on point: they focused on Daisy's specific needs, targeting precise areas where she needed help. Izzy gave us clear explanations and step-by-step guidance, with the occasional well-placed quip. (Side note: ChatGPT isn't the best at generating its own jokes, but we appreciate the effort.)

Armed with a little bit of information and a lot of curiosity, I got my girl back on track with her maths. 

My approach was a little ramshackle. I'd found information online to give me a starting point, then trained the Chatbot with context until it understood what I expected. But it has opened my eyes to how learning has to change and will do for the better if we embrace AI for education.

Daisy got a certificate from her teacher…

…for the progress she’d made in Maths!

It's insane to think that you could quickly train a virtual tutor to address any number of specialised needs among the students you're working with. That can make learning fair for all, offering personalised learning to students regardless of their current attainment or learning needs. 

Let's just let that sink in.

You can read more on the story on the Forbes website and in Dan Fitzpatrick’s best-selling education-tech book, Infinite Education and it’s now the subject of a film by OpenAI!

If you’re serious about getting ahead

If you’re curious about AI, and want practical help making it work for your business, why not talk to me about THE AI ADVANTAGE: a range of workshops and services designed to fit where you’re at, whether that’s leadership strategy, team training, solving a real-world business challenge, or getting ongoing guidance.

Or all of the above.

Clients have called my sessions "the best workshops I’ve ever been on” and they’re designed to immerse you and your team in how to get the most of the tools, and how they can fit into your day-to-day operations.

Interested? Let’s have that chat, one-to-one.

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